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Our Story

How it all began:

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Established in Cairo in 2013 under the registration number 728/2013, Ahl Masr Foundation is the first non-profit organization of its kind in the Middle-East and Africa dedicated to treating, preventing and researching trauma and burn injuries.

Only with your help can we achieve our lofty goal of transforming the role of philanthropy in the healthcare sector. Thanks to our team of dedicated experts, we’ve succeeded in putting a spotlight on traumas and burns, two critically overlooked issues in the region.

After its establishment, the Ahl Masr Foundation quickly began building the Ahl Masr Trauma and Burn Hospital in New Cairo, equipped with the latest medical technologies and employing the latest scientific procedures. The hospital is the first and largest of its kind dedicated not only to serving burn victims in Egypt but also those in the Middle-East and Africa.

Meet the Founder

Driven by a tragedy to make a change

Like any journey, the story of how the hospital got its start happened eight years ago;it was also the first time I witnessed a burn injury - on a day no one ever associates with a catastrophe – a 7-year-old girl’s baby shower. During the celebrations, one of the candles was a little too close to the baby girl’s bed and it caught fire, leaving her badly burned. I had to race against time to save her but sadly, no hospital would admit a burn injury, and thetragic result was the death of this innocent little angel.

It was one of the most moving and heart-breaking experiences of my life. Nothing comes close to describing the feelings of helplessness when one sees parents’ shock and disbelief at hearing the news that their child has passed. This deeply affecting story shows how, in a matter of seconds, life can change forever: within hours, the celebrations had turned into mourning.

Throughout the ensuing years, I encountered several such cases of burn and trauma victimsand felt a strong sense of purpose and unwavering commitment towards them. It is a testament to God’s mercy that thereis a silver lining even to these tragedies: all the pain, frustration, and despairI witnessedwere the driving force behind the establishment of the Ahl Masr Foundation for Development in 2013. God has also blessed me with a team of dedicated colleagues who are as selfless as they are knowledgeable, and with whom I am honoured to have shared the journey through the past eight years, as we keep moving forward with our ambitious goal one day at a time.

We can all be justly proud of the fact that Ahl Masr Foundation is the first foundation in Egypt, the Middle East and Africa region dedicated to the research, prevention and free treatment of Trauma and Burn injuries.Ahl Masr is not merely an organization; it is a collective of which you as a donor are a major part. It is a group of like-minded individuals who together collaborate to make a positive impact that will form a lasting legacy – one where no person is ever turned away from treatment or left behind

Dr.Heba ElSewedy
Founder & Chairwoman of the Board of Trustees

MISSION

To provide trauma and burn victims not only with the most advanced therapy techniques but also with top-quality integrated services, from the crucial education on prevention to rehabilitation, social reintegration and helping victims and their families cope with their emotional and social needs post-treatment

VISION

To significantly reduce the impact and incidence of burns and traumas by advancing therapy techniques through pioneering scientific research with the goal to help patients thrive, not just survive.

VALUES

Passion

Integrity

Innovation

Collaboration

Excellence

Our team

The people who shared a dream of making a change

Heba1

Dr.Heba ElSewedy

Founder & Board of Trustees Chairwoman

testimonial-3

Eng. Ibrahim Mehleb

Former Prime Minister& Presidential advisor for National & Strategic projects

Heba

Dr. Naglaa El Ahwany

Former Minister of International Cooperation, Professor of Economics at Cairo University

Dr.Niazy Sallam

Vice President - Paradise Capital

Dr.Heba ElSewedy

Founder & Board of Trustees Chairwoman

Eng. Ibrahim Mehleb

Former Prime Minister& Presidential advisor for National & Strategic projects

Dr. Naglaa El Ahwany

Former Minister of International Cooperation, Professor of Economics at Cairo University

Dr.Niazy Sallam

Vice President - Paradise Capital

Help us to achieve our dream

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Partners

Because the only way we can truly make a difference is together

Government Institutions

  • Ministry of Social Solidarity
  • Ministry of Housing
  • Ministry of Telecommunications
  • Ministry of Finance
  • Ministry of Petroleum
  • Ministry of Antiquities
  • Ministry of Tourism
  • Ministry of Public Enterprise Sector
  • Ministry of Interior

Banks

  • Banque Misr
  • Banque du Caire
  • Housing & Development Bank
  • Al Ahly Bank of Kuwait
  • Commercial International Bank (CIB)
  • Abu Dhabi Islamic Bank
  • Bank ABC
  • Export Development Bank of Egypt
  • SocieteArabe Internationale de Banque (SAIB)
  • Egyptian Gulf Bank (EG Bank)
  • Ahly United Bank

Media & PR

  • CBC TV Channels
  • DMC TV Channels
  • El Mehwar TV Channel
  • El Nahar TV Channel
  • Al Kahera Wal Nas TV Channels
  • Nogoom FM Radio Channel
  • Nile FM Radio Channel
  • Leo Media
  • Animation
  • Hama Production
  • Kharma
  • Tarek Nour Advertising
  • Mediasci

Pharmacies

  • El Ezaby
  • Normandy
  • Seif
  • Roshdy

Hotels

  • Marriott Hotel
  • Marriott Mena House Hotel

Clubs

  • Heliopolis Club
  • Sporting Club

Exhibitions and Conferences

  • CSR Forum
  • Creative Summit
  • Le Marche
  • Nile Expo
  • Le Femmina
  • Event Co
  • Bazzarna
  • Katameya Ladies
  • Out of Box

Schools & Universities

  • BUE
  • CIC
  • MIU
  • Cairo University
  • Kipling & Voltaire
  • CAC
  • Future Schools
  • Manchester School
  • Egyptian Language School
  • Akhnaton Schools
  • Al Bashaer Schools

Event Planning

  • Promoters
  • Promosign
  • EmanSheta
  • Dina Iskander
  • Cairo Runners

Donors

  • International Labor Organization

Companies

  • Telecom Egypt WE
  • Orange Egypt
  • Etisalat Misr
  • BP
  • Gasco
  • British Gas
  • Ezz Steel
  • El Garhy Steel
  • El Ashry Steel
  • ElMasreya Steel
  • South Valley Cement
  • United Distributers
  • Mobica For Office Furniture
  • Mahgoub For Ceramic & Porcelain
  • Qalaa Holdings
  • TAQA
  • Ernst & Young (EY)
  • Al Futtaim Cairo Festival City
  • City Center
  • Uber
  • London Cab
  • Unionaire Group
  • B. Tech
  • NahdetMisr Publishing Group
  • Jotun
  • Shalakany Law Firm
  • City Stars
  • Fit & Fix
  • Streamline Marketing Group
  • Alameda Healthcare
  • Seha Capital
  • Aramex
  • Bonjourno Cafe
  • El Sewedy Industries
  • Ev
  • aMax Factor
  • MegaKheir App
  • Imtenan Health Shop
  • Clorox
  • Giza Spinning & Weaving
  • Parkville Pharmaceuticals
  • The Capital Way
  • Inertia
  • Sodic
  • Palm Hills
  • TatweerMisr
  • Al Morshedy
  • Zizinia
  • Al AhlySabbour for Real Estate Development
  • Talaat Mostafa Group
  • Domty
  • Pepsico
  • Coca Cola
  • Juhaina
  • Galaxy
  • Rich Bake
  • BMW
  • Nissan
  • Mansour Chevrolet
  • Astra Travel
  • Tropic Travel
  • Egypt Air

Make a difference and donate now

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Ahl Masr Foundation

Founded in 2013, Ahl Masr Foundation is the first non-profit organization of its kind in the Middle-East and Africa dedicated to treating, preventing and researching trauma and burn injuries.

After its establishment, Ahl Masr Foundation quickly began building the Ahl Masr Trauma and Burn Hospital in New Cairo, equipped with the latest medical technologies and employing the latest scientific procedures. The hospital is the first and largest of its kind dedicated not only to serving burn victims in Egypt but also those in the Middle-East and Africa.

Our lofty goal is to transform the role of philanthropy in the African healthcare sector. Thanks to our team of dedicated experts, we’ve succeeded in putting a spotlight on traumas and burns, two critically overlooked issues in the region.

VOLUNTEERING

In life, we often assume that someone else will always come to the rescue when we see a person in need. This doesn’t always happen, so the only way to make sure people do get help is to volunteer to help them ourselves. Join us – be that person who comes to the rescue yourself, and don’t wait for someone else to do it. Help make a difference!

Donate Now

RATIONALE – GENERAL FACTS AFRICA

  • Burns are a global public health problem accounting for an estimated 180,000 deaths annually. (WFP, 2017)
  • The majority of burn cases occur in low and middle-income countries.
  • Burns are the most sophisticated case of all trauma injuries, it requires long treatment time and is relatively very costly.
  • Studies indicate that burn injuries remain a major health problem specifically in the East Mediterranean Region countries including Egypt and Africa as a consequence of being the most ignored trauma in the public health sector, whether by treatments, lack of statistics and/or satisfying research. (Epidemiology of burn injuries in the East Mediterranean Region: a systematic review, O.N. and K.D.)
  • The importance of burn injuries as a public health problem recognized by the WHO.
  • Africa carries an extraordinary burden of thermal injuries with devastating consequences.
  • It's estimated that over a million patients are burned annually on the African continent.
  • The burden of burn injury has long been over shadowed by tremendous load of infectious diseases like HIV and TB.
  • In South Africa the quoted burden of burn injury is 1.6 million annually of which 3200 patients require specialized burn services.
  • Sub-Saharan Africa has the highest number of pediatric burn admissions in the world.
  • 18% of hospital admissions are due to burns, with a mortality of 6 to 10% therefore burn injuries remain a major public and urgent health problem in terms of morbidity and long-term physical and psychosocial disability.
  • The highest incidence of hospitalized pediatric burns patients is in Africa.[MEDLINE]
  • 45,000 incidence of paraffin related fire[A global study of hospitalized pediatric burn patients. Burd A, Yuen C Burns. 2005 Jun; 31(4):432-8]
  • 20% of these injuries occur amongst toddlers.
  • In the adolescent age group more girls would sustain burns due to their increased involvement in household -chores.
  • The picture is different amongst adults: assaults are responsible for 37% of the burns, accidents (flame & scalds) 20%, shake fires 15%, domestic stoves 5%, electrical 6%.
  • -A major deficiency is the lack of physical and psychosocial rehabilitation, with burn victims not being recognized as disabled.
  • I. Socio-economic Factors:
  • I. Socio-economic Factors:
  • Burn risk correlates with socio-economic status.
  • The majority of burn cases come from low income class and the main reasons are:
  • Low level of education
  • Use of kerosene as fuel for cooking
  • Lack of knowledge of burn injury prevention and fire safety
  • II. Age and Gender Factors:
  • Females have slightly higher rates of death from burns compared to males
  • 40% of burn victims are toddlers and pediatrics.

The Programs

Trauma and Burn Victim Treatment & Care Program: This program will provide radiological investigations; reconstructive; prosthetic; dermatological and Laser Therapy and pharmacological services. All services will be free of charge. Rehabilitation Program for victims and families providing psychological support and social rehabilitation. Prevention & Awareness Humanity through a burn free initiative, a global initiative launched worldwide by the foundation aiding burn victims around the world by creating awareness of burn injuries and promoting the we well-being rehabilitation and social acceptance of burn victims. Safe Village Program was implemented nationally to include installing water pipes and electricity systems to serve households located in villages, in addition to reconstructing safe rooftops; providing selected fire safety measures and first aid kits and fire extinguishers

MESSAGE FROM THE FOUNDER

More than 100,000 people suffer from burns every year in Egypt, over 50% of which die due to the lack of professional medical care and emergency awareness. Burn injuries are painful, horrific, and life-altering; as within those flames lies a destructive force that mutilates not only the face or body, but the future and lives of thousands of people.

More than 100,000 people suffer from burns every year in Egypt, over 50% of which die due to the lack of professional medical care and emergency awareness. Burn injuries are painful, horrific, and life-altering; as within those flames lies a destructive force that mutilates not only the face or body, but the future and lives of thousands of people.

What I envisioned for Ahl Masr at the time of its establishment was for it to become a manifestation of the values my colleagues I and embody; the importance of helping others, following Allah’s orders to be graceful to each other, and pushing forward the level of institutional charity work and medical care standards.

Upon these pillars Ahl Masr was built with a name reinforcing a sentiment of patriotism and solidarity.

When did burn injuries become the foundation’s lifelong cause? Where did we shift, in such a short time, from good-doers who sponsored a few operations, to building the world’s largest non-profit burn hospital located in Egypt and serving the Middle East and Africa? The question itself is still bewildering, but what I’m sure of is that it’s because of the grace of Allah, the power of good will, and the unflinching dedication of our team.

Those flames I referred to earlier shall enlighten us, show us the way of compassion and sacrifice, how to feel others’ pains, and more importantly: how to see the beauty of the soul behind the disfigurement of the body.

My dream is that one day no one will look away when seeing a Burn Survivor, and to live in a world where Burn Victims are met with compassion, understanding, and the care they deserve.

Our ultimate goal is a Humanity Burn Free.

Please join us in creating this world we all dream of.

Heba Elsewedy

Founder and Chairwoman

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